The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
adidas Brand - SS18
Agency: Johannes Leonardo / New York + adidas Originals / Portland
Client: adidas Category: Craft - Editing / Single
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft Category: Craft - Editing / Single
Hermeto - Made of Music
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Editorial / Digital Publications
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Innovation in Interactive
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Interactive
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals Category: Digital Experiential & Immersive / Interactive Installations
YangYangLa
Agency: Lingyun creative packaging design Co.,Ltd. / ShenZhen
Client: Jianshui Honghui aquaculture industry Co.,Ltd. Category: Packaging / Mass-market
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express Category: Non-traditional & Guerrilla Marketing
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Non-traditional & Guerrilla Marketing
Paving for Pizza
Agency: Domino's Pizza / Ann Arbor
Client: Domino's Pizza Category: Non-traditional & Guerrilla Marketing
Save our Species
Agency: BETC / Paris
Client: Lacoste Category: Non-traditional & Guerrilla Marketing
The Sopranos Nicknames
Agency: HBO / New York + Engine Group / New York
Client: HBO Category: Craft / Writing
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Craft / Writing
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Innovation in Experiential
Hidden Flag
Agency: LOLA MullenLowe / Madrid + Primo Content / Barcelona
Client: FELGTB Category: Innovation in Experiential
MOCA
Agency: Leo Burnett / Toronto
Client: Museum Of Contemporary Art Category: Branding / Rebranding
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Cinematography / Single
The Boy & The Piano
Agency: Academy Films / London + adam&eveDDB / London + MPC / London
Client: John Lewis & Partners Category: Craft - Cinematography / Single
5 Million Puffs
Agency: FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT
Client: Boehringer Ingelheim Pharmaceuticals Inc. Category: Print / Pharma
Last Germ: Day 3 - Raise A Family
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Innovation in Design
The Quiet Taxi
Agency: INNOCEAN / Seoul + Hyundai Motor Group / Seoul + Walking in Mind / Seoul
Client: Hyundai Motor Group Category: Innovation in Design
Here to Create Change
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas Category: Out-of-Home / P.O.P. & In-Store - Campaign
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil Category: Craft / Storytelling
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer Category: Use of Technology / Physical Product & Mobile Integration
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Live Webcast
The Remarkable Journey of the All-New BMW X5
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco
Client: BMW of North America Category: Events & Competitions
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Events & Competitions
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Digital & Online / Social Media & Viral Marketing - Campaign
Outrider Bomb Blast
Agency: Bluecadet / Philadelphia
Client: Outrider Foundation Category: Data Visualization / Static or Dynamic
Hailstorm in Istanbul
Agency: TBWA\ / Istanbul
Client: IKEA Category: Social Post / Real-time Response
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client: BEAU MONDE Category: Integrated Campaign
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Integrated Campaign
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
#MyGameMyName
Agency: Africa / Sao Paulo
Client: Telefonica's Vivo/WWT Category: Social Engagement / User-Generated Content
Fonts for Freedom
Agency: SERVICEPLAN GERMANY / Munich
Client: Reporters Without Borders Category: Publishing / Newspaper - Campaign
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Craft - Web UX / UI / Interface Design
My Crayon Project
Agency: R/GA / Tokyo
Client: Shiseido Category: Craft / Data-Driven Personalization
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Craft / Data-Driven Personalization
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Custom Content
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Brand Voice
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Brand Voice
Dragster
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Single
Nike Just Do It 'Dream Crazy' Chicago Marathon
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Publishing / Magazine - Single
The Dress for Respect
Agency: Ogilvy Brasil / São Paulo + Coca-Cola Brasil / Rio de Janeiro + Volcano / São Paulo + Jamute / São Paulo
Client: Coca-Cola Brasil Category: Integrated Digital & Physical Product
Dear Billie
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas Category: Publishing / Newspaper - Single
Fresh Prints - Berries
Agency: McCann / Spain + Aldi / Barcelona
Client: Aldi Category: Publishing / Newspaper - Single
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
Johannes Leonardo / New York + adidas Originals / Portland
Client:
adidas
Title:
adidas Brand - SS18
Category:
Craft - Editing / Single
Annual ID:
OS_MI19021B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client:
Ubisoft
Title:
The Baptism
Category:
Craft - Editing / Single
Annual ID:
OS_MI19022B
Award:
2019 Design Bronze Pencil
Agency:
Africa / Sao Paulo
Client:
AB Inbev/Budweiser
Title:
Hermeto - Made of Music
Category:
Editorial / Digital Publications
Annual ID:
OS_DE19021B
Award:
2019 Interactive & Online Bronze Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Interactive
Annual ID:
OS_IN19026B
Award:
2019 Interactive & Online Bronze Pencil
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Innovation in Interactive
Annual ID:
OS_IN19027B
Award:
2019 Interactive & Online Bronze Pencil
Agency:
Jam3 / Toronto
Client:
adidas Originals
Title:
Unlock the Drop - ComplexCon
Category:
Digital Experiential & Immersive / Interactive Installations
Annual ID:
OS_IN19017B
Award:
2019 Design Bronze Pencil
Agency:
Lingyun creative packaging design Co.,Ltd. / ShenZhen
Client:
Jianshui Honghui aquaculture industry Co.,Ltd.
Title:
YangYangLa
Category:
Packaging / Mass-market
Annual ID:
OS_DE19041B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19023B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19024B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
Domino's Pizza / Ann Arbor
Client:
Domino's Pizza
Title:
Paving for Pizza
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19025B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
BETC / Paris
Client:
Lacoste
Title:
Save our Species
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19026B
Award:
2019 Social Media Bronze Pencil
Agency:
HBO / New York + Engine Group / New York
Client:
HBO
Title:
The Sopranos Nicknames
Category:
Craft / Writing
Annual ID:
OS_SM19025B
Award:
2019 Social Media Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Craft / Writing
Annual ID:
OS_SM19026B
Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Innovation in Experiential
Annual ID:
OS_EX19023B
Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
LOLA MullenLowe / Madrid + Primo Content / Barcelona
Client:
FELGTB
Title:
Hidden Flag
Category:
Innovation in Experiential
Annual ID:
OS_EX19024B
Award:
2019 Design Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Museum Of Contemporary Art
Title:
MOCA
Category:
Branding / Rebranding
Annual ID:
OS_DE19010B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Welcome Home
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19027B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
Academy Films / London + adam&eveDDB / London + MPC / London
Client:
John Lewis & Partners
Title:
The Boy & The Piano
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19028B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
Africa / Sao Paulo
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Craft / Writing
Annual ID:
OS_DI19032B
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT
Client:
Boehringer Ingelheim Pharmaceuticals Inc.
Title:
5 Million Puffs
Category:
Print / Pharma
Annual ID:
OS_HW19017B
Award:
2019 Radio & Audio Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 3 - Raise A Family
Category:
Broadcast / Single
Annual ID:
OS_RA19003B
Award:
2019 Design Bronze Pencil
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Innovation in Design
Annual ID:
OS_DE19076B
Award:
2019 Design Bronze Pencil
Agency:
INNOCEAN / Seoul + Hyundai Motor Group / Seoul + Walking in Mind / Seoul
Client:
Hyundai Motor Group
Title:
The Quiet Taxi
Category:
Innovation in Design
Annual ID:
OS_DE19077B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
TBWA\Chiat\Day / New York + DMB Media / London
Client:
Adidas
Title:
Here to Create Change
Category:
Out-of-Home / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO19026B
Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft / Storytelling
Annual ID:
OS_EX19020B
Award:
2019 Mobile Bronze Pencil
Agency:
Myer / Melbourne + Clemenger BBDO / Melbourne
Client:
Myer
Title:
Naughty or Nice Bauble
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO19017B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Live Webcast
Annual ID:
OS_BE19021B
Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco
Client:
BMW of North America
Title:
The Remarkable Journey of the All-New BMW X5
Category:
Events & Competitions
Annual ID:
OS_EX19006B
Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Events & Competitions
Annual ID:
OS_EX19007B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Digital & Online / Social Media & Viral Marketing - Campaign
Annual ID:
OS_DI19020B
Award:
2019 Design Bronze Pencil
Agency:
Bluecadet / Philadelphia
Client:
Outrider Foundation
Title:
Outrider Bomb Blast
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE19047B
Award:
2019 Social Media Bronze Pencil
Agency:
TBWA\ / Istanbul
Client:
IKEA
Title:
Hailstorm in Istanbul
Category:
Social Post / Real-time Response
Annual ID:
OS_SM19011B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client:
BEAU MONDE
Title:
BIHOR COUTURE
Category:
Integrated Campaign
Annual ID:
OS_DI19028B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Integrated Campaign
Annual ID:
OS_DI19029B
Award:
2019 Digital Craft Bronze Pencil
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Craft - Innovation in Digital Craft / Innovation in Digital Craft
Annual ID:
OS_DC19018B
Award:
2019 Social Media Bronze Pencil
Agency:
Africa / Sao Paulo
Client:
Telefonica's Vivo/WWT
Title:
#MyGameMyName
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM19016B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Reporters Without Borders
Title:
Fonts for Freedom
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19009B
Award:
2019 Digital Craft Bronze Pencil
Agency:
Spotify In-House / New York + Active Theory / Venice
Client:
Spotify
Title:
Your 2018 Wrapped
Category:
Craft - Web UX / UI / Interface Design
Annual ID:
OS_DC19004B
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
BETC / Paris
Client:
Disneyland Paris
Title:
The little duck
Category:
Craft - Animation / Single
Annual ID:
OS_MI19032B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
R/GA / Tokyo
Client:
Shiseido
Title:
My Crayon Project
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DI19036B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
BWM Dentsu / Sydney
Client:
The ALS Association
Title:
Project Revoice
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DI19037B
Award:
2019 Radio & Audio Bronze Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Custom Content
Annual ID:
OS_RA19008B
Award:
2019 Public Relations Bronze Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Brand Voice
Annual ID:
OS_PR19017B
Award:
2019 Public Relations Bronze Pencil
Agency:
DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Brand Voice
Annual ID:
OS_PR19018B
Award:
2019 Public Relations Bronze Pencil
Agency:
BETC / Paris
Client:
Lacoste
Title:
Save our Species
Category:
Brand Voice
Annual ID:
OS_PR19019B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Dragster
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19011B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy' Chicago Marathon
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19012B
Award:
2019 Intellectual Property Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Coca-Cola Brasil / Rio de Janeiro + Volcano / São Paulo + Jamute / São Paulo
Client:
Coca-Cola Brasil
Title:
The Dress for Respect
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP19008B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
TBWA\Chiat\Day / New York + DMB Media / London
Client:
Adidas
Title:
Dear Billie
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19002B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
McCann / Spain + Aldi / Barcelona
Client:
Aldi
Title:
Fresh Prints - Berries
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19003B
